Argentina’s Foreign Ministry, in partnership with the export promotion agencies Fundación Exportar and Wines of Argentina (WofA), supported the participation of 38 Argentine wineries at Vinexpo Asia-Pacific, a key industry event within one of the world’s largest wine markets with tremendous growth potential.
This event is of particular interest to Argentina, the tenth largest wine exporter and fifth largest producer in the world, given its strong commitment to gain ground in the Asian market, as part of it export diversification strategy to reach non-traditional destinations. In 2013, China, Japan and Singapore accounted for 5.6% of Argentine wine exports, but by capitalizing on the growing Asian wine consumption, especially reds, the country is working to increase this percentage.
The market potential is huge. China, for example, consumed 155 million nine-liter cases in 2013, representing an increase of 136% from five years ago, surpassing France, traditionally the largest market for red wine in the world. However, on a per capita basis, wine consumption in China remains far lower than France. China drank 1.5 liters per person in 2013, far less than the 51.9-liter average in France.
During the fair, tastings of the most popular varietals—including Malbec, Syrah, Bonarda and Cabernet Sauvignon, in addition to Argentina’s iconic white grape, Torrontes—were organized by participating wineries, as well as talks, symposia and conferences of topics of interest to the wine sector. In this context, Argentina participated in the conference "Pushing Boundaries," dedicated to the discovery of wines from South Africa, Chile and Argentina. In addition, Argentine representatives made a presentation on investment in the sector, which included a tasting of six of the most representative wines from regions across Argentina.
Date: June 6, 2014