Argentina registered the highest global growth in electronic commerce penetration in 2020, with an annual increase of 79% in its online sales and an average daily turnover of $ 89.2 million, which represents an increase of 557% compared to 2019. The report, presented by the Argentine e-commerce company TiendaNube, specified that "last year electronic commerce in the region doubled and Argentina is the country that grew the most during 2020." Latin America was one of the regions of the planet that grew the most, reaching 36.7% compared to 2019. The increase is explained by the need to adapt the purchase and sale channels imposed by the coronavirus pandemic and social isolation measures.